Opus United
Opus United, a boutique agency, was growing its business in the marketing agency landscape and needed to deliver standout campaigns for high-profile clients. Specializing in product-culture marketing, especially campaigns centered on diversity and inclusion, Opus United delivers on client expectations of stellar, culturally relevant campaigns.
Terry's strategies yielded impressive outcomes:
The LG campaign contributed to a 60% year-over-year sales growth for the client's featured product line.
"More Than a Vote" campaign increased voter registration among the target demographic by 35% in key swing states.
Implemented a new ROI measurement framework, increasing the agency's ability to demonstrate campaign value by 40%.
Secured two new major clients for the agency based on the success of the LG and "More Than a Vote" campaigns.
Increased client retention rate from 75% to 90% through improved campaign performance and strategic communication.
As Brand Strategist, Terry was charged with developing and executing innovative marketing strategies for major clients, ensuring alignment with business objectives and demonstrating clear ROI.
Terry employed a strategic, data-driven approach:
LG Campaign: Developed an integrated marketing campaign for LG, leveraging his relationships in the sports and entertainment industries to enhance brand visibility and appeal.
"More Than a Vote" Campaign: Led the creative strategy for this social impact initiative, focusing on increasing voter turnout among young adults. Produced a TVC for the campaign that partnered with the NBA to drive home a compelling call to action.
Data Analytics: Implemented advanced audience research and performance analysis tools to inform campaign strategies and measure impact.
Cross-functional Collaboration: Fostered collaboration between creative, digital, and account management teams to ensure cohesive campaign execution.
Client Relations: Regularly presented campaign results and strategic recommendations to C-level clients, strengthening relationships.
Terry's strategies yielded impressive outcomes:
The LG campaign contributed to a 60% year-over-year sales growth for the client's featured product line.
"More Than a Vote" campaign increased voter registration among the target demographic by 35% in key swing states.
Implemented a new ROI measurement framework, increasing the agency's ability to demonstrate campaign value by 40%.
Secured two new major clients for the agency based on the success of the LG and "More Than a Vote" campaigns.
Increased client retention rate from 75% to 90% through improved campaign performance and strategic communication.
